EDITORIAL/PR
Rarely do I claim to have a speciality, but if you force my hand, story telling, editorial writing, and public relations would be it.
With over 30+ articles published, and numerous earned and sponsored media placements, media relations is an area of expertise of mine.
BEEF Magazine Sponsored Content
Sponsored content piece on behalf of New Generation Supplements aiming to offer nutrition advice with a subtle nod to one of our most innovative formulas.
Flax and balancing fatty acids in the diet for cattle performance
March 1, 2023
Fatty acids, like amino acids, minerals and vitamins, are nutrients required by beef animals for a lot of physiological functions including energy, cell membrane integrity, immune health and most notably reproductive performance.
“Fatty acids play numerous roles in the body,” said Ethan Schlegel, director of Research and Nutrition for New Generation Supplements. “From the simplest as an energy source but also more complex such as aiding in gene expression, hormone modulation, immune signaling, growth and reproductive performance.”… Keep reading HERE.
Earned Media Opportunities and Support
”Will you come interview with this guy?” - Marketing team
“I thought you’d never ask!” - Sales rep “I trust you.” - Danielle’s interviewee
I’ve worked with sales staff, management teams, and c-suite executives to speak or collaborate with industry media partners including Feedstuffs, Drovers, Farm Journal, Working Ranch Magazine, Northern Ag Network, and Western Ag Network. With a deep bench of trusted media contacts, a good sense for those who are best for the message, and a commitment to all parties for a smooth execution, earned media opportunities are always capitalized on under my watch.
Drovers Product Feature
A part of New Generation Supplements’ product launch and marketing strategy of FesCool in 2020, we collaborated with Farm Journal/Drovers for a “Live from NCBA 2020” segment from our booth.
Improve Performance with FesCool, A New Generation Supplements Product
February 25, 2020
Prevent fescue toxicity from making you, and your cattle, lose your cool
When your cattle are spending more time standing in the shade or in stock tanks and less time grazing, they’re not performing at their best. That’s where FesCool can come in and take the heat off. Literally. FesCool is a new low-moisture block, formulated and research-proven, to help cattle combat the negative impacts from heat stress caused by fescue toxicity.… Keep reading HERE.
Progressive Cattle
Freelance writer (2016-2018) with Progressive Cattle (formerly Progressive Cattleman). Twenty-one articles published.
Ultrasound for pregnancy shows accuracy and growth in popularity
November 24, 2018
Pregnancy detection. If only it were as easy to do as it is to say.
Luckily for those who regularly find themselves tasked with determining what females in a herd are open or bred, manual palpation isn’t the only option. Read the article HERE.
Kopriva Angus: Working with the land, not against it
August 24, 2018
There is a flame of passion burning strong in Jim Kopriva despite candidly admitting the reins of Kopriva Angus near Raymond, South Dakota, are split with his son. Read the article HERE.
Tennessee Tech makes headway on active RFID eartag technology
October 24, 2017
What was once a far-off dream might become a reality sooner rather than later thanks to numerous groups embarking on improvements with RFID eartag technology in beef cattle. Keep reading HERE.
More than just a second set of eyes
June 23, 2017
As technology evolves, drones are finding their way into a lineup of non-negotiables in producers’ management toolkits. Keep reading HERE.
Producing cattle in West River, South Dakota
March 24, 2017
A land of good cattle, good grass and good people—what few people there are. As the 46th least-populated state in the U.S., South Dakota is prime country for agriculture. Keep reading HERE.
Braford News
Cutting the Bull and Keeping the Beef
August 2016
With the first round of Braford steer carcass data in the books, UBB’s expanded Bull Development and Marketing program is advancing the breed. Keep reading HERE.