COPY WRITING
New product launches…Developing annual branding campaigns with different versions for mediums and brands…radio scripting and directing…
I haven’t done it all, but I have done quite a bit.
We’ve Got a Tub For That
New Generation Supplements | 2022-2023 | U.S. & Canada
Each brand offers extensive formulas designed to support cattle thrive in whatever environment they are in. Versioned by brands in key publications with different problems producers were facing depending on the time of year.
Mediums: Print and digital ads, social graphics, trade show banner ups
My role: Copy and design direction; which issue to highlight respective to issue date.
Train. Perform. Recover.
New Generation Supplements | 2022-2023 | U.S. & Canada
HorsLic branding and value proposition targeted at performance and working horse owners, breeders, and trainers, specifically in the western performance horse, rodeo, and ranching industries. The three formulas are designed to support equine athletes throughout their working and breeding careers.
Mediums: Print and digital ads, brochures, counter mats for dealerships, fliers, PowerPoint slides for sales team, social media creative, banners
My role: Copy and design direction.
Radio Advertisements with Local Feel
New Generation Supplements | 2021-2023 | U.S. & Canada
New Generation Supplements goes to market under three different livestock brands in North America. While the geographical scope of the company is large, one goal of brand awareness campaigns were to reiterate to producers that the transactions of NGS’ low-moisture block supplements were still humble and local; all products are sold through trusted dealers and co-ops that are respected in the region with products relevant to that area. Instead of pre-producing radio beds and trafficking to the regional radio stations, we opted to partner with the contracted radio stations to utilize their on-staff broadcasters or local voice-overs to produce our scripts. This tactical approach was especially impactful in regions with notable dialects (Canada, Missouri, Texas, etc.).
Mediums: Radio commercials nationally funded and produced by local stations.
My role: Script writing and direction with stations cutting scripts; edited based on speed of voice over and local dialect/slang.